Google Ads Overall Performance
Spend
$127.13
Clicks
50
Impressions
1,003
CTR
4.99%
CPC
$2.54
Conversions
0
Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Phone Promo | Search | LEAD FORM | $33.37 | 7 | 83 | 8.43% | $4.77 |
| AIA | Search | LEAD FORM | $32.89 | 7 | 201 | 3.48% | $4.70 |
| Phone Promo | PMax | $29.32 | 10 | 145 | 6.90% | $2.93 |
| AIA | PMax #2 | $22.78 | 20 | 535 | 3.74% | $1.14 |
| Phone Promo | Search #2 | $8.77 | 6 | 39 | 15.38% | $1.46 |
| Total | $127.13 | 50 | 1,003 | 4.99% | $2.54 |
Google Ads Top Keywords
| Keyword | Match | Campaign | Clicks | Impr. | CTR | Spend |
|---|---|---|---|---|---|---|
| at&t phone plans | Phrase | Phone Promo | Search | LEAD FORM | 6 | 73 | 8.22% | $29.83 |
| at&t business | Phrase | AIA | Search | LEAD FORM | 3 | 73 | 4.11% | $18.86 |
| at&t phone service | Phrase | Phone Promo | Search #2 | 6 | 32 | 18.75% | $8.77 |
| internet providers for business | Phrase | AIA | Search | LEAD FORM | 2 | 90 | 2.22% | $6.10 |
| at&t wireless plans | Exact | AIA | Search | LEAD FORM | 1 | 7 | 14.29% | $5.37 |
| at&t business mobile plans | Phrase | Phone Promo | Search | LEAD FORM | 1 | 6 | 16.67% | $3.54 |
Google Ads Changes This Period
- Jun 2 Added keyword "small business phone service" (Phrase) to Phone Promo | Search #2
- Jun 2 Added keyword "business phone solutions" (Phrase) to Phone Promo | Search #2
- Jun 2 Updated campaign criteria on Phone Promo | Search | LEAD FORM
- Jun 2 Added keyword "att business phone" (Phrase) to Phone Promo | Search | LEAD FORM
- Jun 2 Paused keyword in Phone Promo | Search | LEAD FORM (ENABLED → PAUSED)
- Jun 1 Created new campaign: Phone Promo | Search #2
- Jun 1 Created ad group in Phone Promo | Search #2
- Jun 1 Added keyword "at&t phone service" (Phrase) to Phone Promo | Search #2
- May 30 Created new campaign: AIA | PMax #2
- May 30 Set campaign budget for AIA | PMax #2
- May 29 Created new campaign: Phone Promo | Search | LEAD FORM
- May 29 Added keyword "at&t phone plans" (Phrase) to Phone Promo | Search | LEAD FORM
- May 29 Added keyword "at&t business mobile plans" (Phrase) to Phone Promo | Search | LEAD FORM
- May 28 Created new campaign: Phone Promo | PMax
- May 28 Set campaign budget for Phone Promo | PMax
Fiber Sales Account
Spend
$8,491.22
Clicks
6,094
Impressions
282,291
Leads
328
Purchases
43
CTR
2.16%
CPC
$1.39
CPL
$25.89
Campaign Breakdown
| Campaign | Spend | Clicks | Leads | Purch. | CTR | CPC |
|---|---|---|---|---|---|---|
| INTERNET AIR BUSINESS - Dynamic | $3,537.57 | 1,963 | 134 | 6 | 1.97% | $1.80 |
| AIA Full AI test | $2,796.63 | 1,860 | 126 | 28 | 1.90% | $1.50 |
| AIA AI test - 2FA | $1,188.24 | 665 | 42 | 8 | 2.08% | $1.79 |
| INTERNET AIR BUSINESS - [Michael Test] - Dynamic | $414.30 | 146 | 13 | 0 | 1.53% | $2.84 |
| AIA: Traffic | $176.83 | 1,012 | 0 | 0 | 4.28% | $0.17 |
| AIA Engagement Campaign | $176.13 | 221 | 8 | 1 | 3.06% | $0.80 |
| Retargetting AIA | $140.21 | 54 | 5 | 0 | 1.43% | $2.60 |
| Internet Air: Retargeted | $53.67 | 32 | 5 | 0 | 2.18% | $1.68 |
| General Providers | Traffic Campaign | $7.64 | 141 | 0 | 0 | 2.44% | $0.05 |
| Total | $8,491.22 | 6,094 | 333 | 43 | 2.16% | $1.39 |
Fiber Connect v2 Account
Spend
$2,983.47
Clicks
3,063
Impressions
308,553
Leads
86
CTR
0.99%
CPC
$0.97
CPL
$34.69
Reach
125,582
Campaign Breakdown
| Campaign | Spend | Clicks | Leads | CTR | CPC |
|---|---|---|---|---|---|
| CELL PHONE PROMO | $1,683.76 | 764 | 51 | 2.56% | $2.20 |
| INTERNET AIR BUSINESS V2 | $967.33 | 530 | 30 | 2.03% | $1.83 |
| Internet Air: Traffic V2 | $181.32 | 1,305 | 0 | 0.68% | $0.14 |
| Phone Promo - Traffic V2 | $97.39 | 432 | 0 | 0.73% | $0.23 |
| Internet Air: Retargeted | $53.67 | 32 | 5 | 2.18% | $1.68 |
| Total | $2,983.47 | 3,063 | 86 | 0.99% | $0.97 |
Combined Totals (Both Accounts)
Total Spend
$11,474.69
Total Clicks
9,157
Total Impressions
590,844
Total Leads
414
Total Purchases
43
Combined CPL
$27.72
SMS Upcoming SMS Message Options
1
AT&T Internet Air — Availability Check
Hi {{contact.first_name}},
AT&T Internet Air is now available in select areas and offers fast 5G speeds, starting at just $30/month plus taxes and fees. Want to see if your location qualifies?
Reply YES and we'll check for you.
2
Business Internet — Easy Setup
Hi {{contact.first_name}}, looking for reliable business internet? AT&T Internet Air provides easy setup and flexible service.
Reply CHECK and we'll see if it's available at your address or give us a call at (866) 467-4214 anytime.
3
Current Service — Soft Check-In
Hi {{contact.first_name}},
Quick question! Are you happy with your current business internet service? If you'd like to explore another option, AT&T Internet Air may be available in your area.
Reply INFO for details.
SMS Dynamic SMS Drip Workflow & Enrollment
Workflow Builder
Enrollment Stats
Workflow: Contact Tag → AIA SMS
Status: Published
Total Enrolled: 671
Active Enrolled: 315
Trigger: Tag Added includes "new lead" → SMS → Wait → SMS → END
Tasks Work Completed This Week
Created General Ad Campaign
Added AIA promo to existing campaigns
Website
Worked on HTML fiber offers page
CRM / Automations
Resolved opt-out SMS issue on GHL — created workflow opt out
Reporting
Created Fiber Deck